Selected projects

Leading creative direction at Firstup—shaping a brand that held together as the company grew, and building the systems that made that possible.

Bringing together HR, IT, and communications leaders to reimagine a more connected employee experience.

Shaped and directed customer stories that brought product value and ROI to life, supporting broader messaging and go-to-market priorities.

Elevating the in-store experience through brand-led training and storytelling that connects retail associates to customers.

Building a breakthrough and memorable campaign for a West Coast insurance company.

Winning a national pitch by connecting the brand to a new generation of female consumers.

Turning internal culture into a competitive advantage for talent attraction and retention.

A simple story that celebrates impact—and the power of partnership.

Positioning a West Coast bank to deliver a more human customer experience through aligned brand and culture.