Creative Director. People-first leader. Design enthusiast.
I specialize in building brands across B2C and B2B, with experience spanning agency work, internal corporate branding, and leading an in-house SaaS brand serving 40% of the Fortune 100. I thrive on helping teams and brands grow to their full potential.
Professional Experience
Firstup (formally SocialChorus) / Brand Design Director, Remote, 2019 - 2026
In-house brand director for a B2B SaaS company whose intelligent communication platform is used by internal comms, HR, and C-suite leaders at global enterprises.
Expanded brand awareness by leading two major rebrands, including brand guidelines, website, voice, and messaging, targeting Fortune 100 enterprises.
Led a remote creative team of writers, video editors, graphic designers, and web from startup to mid-growth phase and through merger rebranding. Our team was an instrumental contributor to reaching $100 million in ARR growth.
Strengthened the brand’s ability to reach our customer persona by creating solutions for all stages of the buyer’s journey, including web design, product videos, customer testimonial videos, large-scale events, emails, paid and organic social campaigns, and podcasts. All contributing to new leads and upsell opportunities.
Collaborated with execs, product marketing managers, sales, and demand generation to develop integrated marketing campaigns, product launches, sales enablements, and go to market support for a diverse set of industries contributing to year-over-year growth for 3 consecutive years.
Vignette Agency / Creative Director / Senior Art Director, Remote, 2015 - 2019
Creative lead for a specialized marketing agency that elevated the employee experience through internal brand communications for Fortune 500 companies.
Created results-driven internal corporate campaigns, training guides, assets, activations, and internal communication style guides for companies to connect their employees with their business values and goals.
Led a team of freelance writers and designers with an emphasis on creating cohesive visual brand guidelines and internal campaign assets across print, video, environmental, events, and digital mediums.
Accounts: Ann Inc (AnnTaylor/LOFT), Cambria Health, Danaher, Fortive, Nike, Les Schwab, Sam’s Club, Deckers, Actelion Pharmaceuticals and Great Wolf Lodge
Kovel Fuller / Senior Art Director, Los Angeles, 2010 - 2015
Developed and maintained B2C brands through multiple channels. Directed a small team of creatives as well as collaborated with producers, directors, copywriters, illustrators and photographers.
Accounts: Mercury Insurance, Time Warner, Campari, Yokohama Tires, Greenlight Financial Services, Casino M8trix, Sizzler, Anna's Linens, California Psychics
Core Skills
Education & Certifications
UX/UI Certification - CareerFoundry
LEAF Leadership Program for Management
Software
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat Pro), Figma, Sketch, Canva, Wordpress, Google Suite, PPT, Keynote, Monday, CMS - Sanity