Nike Grind
A simple story that celebrates impact—and the power of partnership.
Role
Creative Direction / B2B
Industry
Retail
Team
Animator / Editor
Nike Grind / Home Depot
Nike Grind partnered with The Home Depot as its largest end-user—creating a meaningful opportunity to highlight the impact of their collaboration.
Led creative direction to concept and shape a short-form video designed to feel both approachable and memorable—translating a sustainability story into a clear, engaging narrative. Partnered closely with an animator to bring the idea to life, ensuring the visual style and storytelling aligned with the Nike Grind brand while remaining simple enough to scale across email and web.
Other projects
Firstup: The intelligent communication platform
Leading creative direction at Firstup—shaping a brand that held together as the company grew, and building the systems that made that possible.
Attune: A premiere event dedicated to elevating the employee experience
Bringing together HR, IT, and communications leaders to reimagine a more connected employee experience.
Firstup: Customer Storytelling
Shaped and directed customer stories that brought product value and ROI to life, supporting broader messaging and go-to-market priorities.
Ann, Inc
Elevating the in-store experience through brand-led training and storytelling that connects retail associates to customers.
Mercury Insurance
Building a breakthrough and memorable campaign for a West Coast insurance company.
Frangelico Liqueur
Winning a national pitch by connecting the brand to a new generation of female consumers.
Les Schwab
Turning internal culture into a competitive advantage for talent attraction and retention.
Umpqua Bank
Positioning a West Coast bank to deliver a more human customer experience through aligned brand and culture.