Ann, Inc
Elevating the in-store experience through brand-led training and storytelling that connects retail associates to customers.
Role
Creative Direction / Design
Industry
Retail
Team
Copy/Video
Problem
Ann Inc. needed to evolve how store associates engaged with customers—shifting from transactional interactions to a more consultative, personalized experience.
Their internal training program, The Client Experience, lacked cohesive, engaging materials to bring this vision to life. Existing tools were fragmented and overly functional, making it difficult for associates to adopt and consistently deliver a higher-touch customer experience across stores.
Solution
Led creative direction to transform retail training into a clear, cohesive internal communication system.
Reframed training as a brand experience—designing a unified suite of tools (Style Guide, Coaching Guide, Clothing Fit Guide) that made expectations simple, visual, and actionable for associates. Created a consistent visual and verbal language that aligned internal communications with the brand, improving clarity and adoption at scale
Used storytelling and design to empower retail associates—giving them the confidence and tools to deliver more personalized, consultative customer interactions
Art directed the “Grow Together” culture video, reinforcing shared values and strengthening connection between corporate and retail teams
Outcome
Stronger internal alignment, more confident employees, and a more connected customer experience.
Improved clarity and consistency in how the brand experience was communicated and delivered in-store
Increased adoption of training through intuitive, easy-to-use tools that supported day-to-day employee needs
Empowered associates to engage customers more confidently and authentically
Strengthened culture and connection across teams—supporting both employee engagement and brand loyalty
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