When West Coast insurer Mercury was expanding into the national market for the first time, they needed to gain awareness fast, despite a low media budget. We made the Mercury brand instantly memorable to consumers by tying it to elements of pop culture they already knew and loved: secret agents and spy movie humor.

The Mercury Mission campaign not only boosted awareness in new markets, but also increased insurance quote completion by 43% in existing ones. The follow-up YouTube campaign also garnered the company hundreds of thousands of social media impressions for the first time in its history.

My involvement was initial concepting, creative direction on set and photo art direction for digital.