Les Schwab Promotions Campaign
Leading U.S. tire dealer Les Schwab believes strongly in promoting from within. Yet Millennials both inside and outside the company were unaware of this core value, and didn’t consider the company to have much career potential.

To bridge the gap between Les Schwab management and their Millennial employees, we developed an internal promotions campaign titled “Grow with Us.” The campaign promoted long-term career growth and clarified the promotions process—and unlike weighty corporate handbooks, its highly visual communication style provided an immediate read for employees.

The campaign included a style guide, logo, photo shoot, video b-roll, three promotion guides tailored to each employee level, break room posters, promotional clings and program launch emails.

Les Schwab Recruiting Campaign
After the “Grow with Us” campaign yielded successful results and greater internal engagement, the company wanted to turn its attention to recruiting new entry-level talent in a highly competitive employment market.

We evolved the branding and messaging we had created for Les Schwab employees and targeted it to external audiences, alerting them to the company’s career growth potential. This recruitment campaign was called “A Career That Matters.”

The campaign included a style guide, logo, second photo shoot, new candidate promotional collateral for in-store and career fairs, career fair banners, in-store window clings as well as a Hiring Manager’s Guide for the Les Schwab corporate office.