A leading biopharmaceutical company was looking for ways to educate their employees about PAH (pulmonary arterial hypertension disease) and prepare them for the launch of the company’s new drug, Uptravi, which delays PAH’s progression.
We developed a 10-week inspirational campaign, “More is Possible,” to engage Actelion’s employees in the launch while keeping them informed about the severity of PAH.
The campaign included event emails, workplace disruptions, posters and an educational presentation. The campaign look and feel that I developed was also adopted by the company as its employee-facing brand, and was carried forward to their internal microsite and engagement quiz.
